The PROFANO brick has changed into a worldwide discomfort that is as much a part of the cultural cloth as Billund, the little village in Denmark where all this began. However the company’s progress into an industry giant was not without their publish of setbacks and issues. One of those arrived 1942 when a warehouse fire consumed nearly all of the gadget manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a major decision.

He decided to transfer the company far from wooden toys and toy vehicles, which had been the bread and butter, and move into plastic-type toys. It could be a major improve for the family-owned organization, and one that was not at first well received.

A reporter noted that “plastics will not ever replace good, solid wood. ” But Godtfred Christiansen persevered lego company history production features and started to try out new designs that used plastic. The first commencement step was the introduction within the Automated Binding Bricks that held together to avoid block podiums from toppling on children.

The new Seglar bricks did not become the iconic toy that we understand today until 1949. Till then, the interlocking bricks were mare like a construction plaything than an actual building toy. It was as well not till 1958 which the satisfying hitting coupling system started to be a standard characteristic.

Throughout the 1971s, the company persisted to build up in production and market reach. The company added Legoland topic parks to the mix and brought in more advanced packages that were aimed toward older spectators, including the Technic line of chunks such as axles, gears, levers, and common joints.